Assignment - A six minute speech with a clear beginning, middle and end that serves your goals. Make your stakes as high as possible, your goal as challenging as you can. If you are merely telling us about something, persuade us; if merely persuading us, call us to action. Don't just tell us what or give us the facts, connect with us through compelling stories and relived high-impact moments.
In my lecture I mentioned the book Start with Why. Here's the lecture I attended.
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